I was recently working on a Made In Canada article for a cosmetics magazine the other day and, to my pleasure, discovered the most adorable indie brand ever! Enter Trust Fund Beauty. With a mix of gorgeous packaging and a shade range that made my heart swoon, it was love at first sight. What’s more is that the brand boasts a non-toxic formula and cruelty free practices…not sure if it gets any better than that ladies.
Trust Fund Beauty launched only just over a year ago in February of 2014. The creator, Samara Granofsky, designed her brand around the lives of fabulous, smart woman and with names like Epic Tantrum and I Saw It First it is apparent that this brand is anything but boring!
I recently received a few shades to try out and am currently sporting What’s a Budget (light blue) which you can see me wearing on my Instagram. One thing I really love about the formula is that it goes on almost completely opaque in the first coat, meaning you could quite easily get away with a single coat application if you really wanted to. As someone with a big love for pastels I often struggle with streaky formulas that are a pain in the butt to try to get right, but that is so not the case here. What can I say? I’m completely sold.
So what makes it so special? Well, if you haven’t caught on already, many things! Trust Fund Beauty gives every girl a little taste of luxury in her everyday life without compromising quality or ethics. I think it’s safe to say that anyone who opens up one of those preciously painted boxes is going to feel pretty special.
Have you heard of Trust Fund Beauty? What are your favourite shades?