Life, Set Sail x Chris Amat

This year LSS turned four and although I am very proud that I’ve stuck with it for this long (and of course so grateful for all of the friends, connections, and opportunities I’ve made from it) I feel like it’s time for a little heart to heart.

Life, Set Sail x Chris Amat
Life, Set Sail x Chris Amat
The first year of LSS I wasn’t really sure what direction I wanted to take. The blog was simply a way for me to express myself creatively no matter what my location. I had about thirty followers who were mostly high school friends and one devoted commenter…my mom.

In the second year, the bakery I worked at was affected by a major flood we had here in Calgary and closed for eight months to repair damages. Since insurance made sure I will still being paid, I thought that then would be a good opportunity to pour my energy into trying to make LSS into something more than just a hobby. I decided to focus on beauty content and discovered Twitter chats, where I made a lot of friends from across the pond, and in six short months made my first thousand followers. People started commenting and engaging and it felt really good to talk to other bloggers that actually understood what I was trying to do. It was honestly the best thing that ever happened to this blog.

Life, Set Sail x Chris Amat
Life, Set Sail x Chris Amat
In the last year or so I’ve watched the blogging community expand like never before. It is literally so congested that it seems like everyone and their mother has a blog. And there’s nothing wrong with that, but I feel like through it all I’ve been able to accurately place what I do and don’t like about this world and how I want to present myself in a sea of people that all kind of…do the same thing.

This last year I introduced more fashion content to LSS and have been able to up the quality of my posts by working with some very talented photographers. I cannot stress enough how much I enjoy working with these people. I’m a big believer in letting everyone bring their own creativity to the table, because you know what? No one person is amazing at everything and when I work with people who love what they do, well that’s when things start to get really good.

Life, Set Sail x Chris Amat
You may have noticed that the frequency of my posting has gone down quite a bit lately and that’s because I’ve really been struggling with what I want to put out there for all of you. On one hand, I know many of my readers follow because of beauty content, reviews, tutorials and such. On the other, this is not what I’m particularly interested in anymore (at least to an extent).

I love creating beautiful things, sharing looks, outfits, and the like, but I’m tired of talking about it. There are so many talented people that we all turn to for tips and tricks and I think it’s great what they do but don’t want to be one of them. I don’t want to be YouTube famous, I don’t want to be a beauty guru, I just want to be me.

Life, Set Sail x Chris Amat
Life, Set Sail x Chris Amat
Life, Set Sail x Chris Amat
What I really want to do is be more intentional with my posts. I don’t want to share things just because I know they do well. Life isn’t something that should ever be lived on autopilot and complacency isn’t something I strive for. What’s life without change, growth, and stepping out of your comfort zone? I want to have real, deep (and not so deep) conversations with you. I want to be open and honest about what’s going on in my life, the good, the exciting, and even the bad sometimes.

Through these past few years I’ve really come to think of you all as my friends. I love to hear your input and opinions on things no matter what we’re talking about. I’m not saying I’ll never share a tutorial again or that this space is going to change so drastically. I’m just saying that I want my voice to be much stronger than it’s been.

Thank you to everyone who has ever been there for me. To my readers who leave thoughtful comments, to my family for always believing in my capabilities, to my friends that encourage me to pursue my dreams no matter how rough things get, and to the brands that through their support, allow me to do this for a living.

xx -b.

romper: show me your mumu // sandals: dolce vita // rings: c/o keltie leanne designs and hart + stone
-photos by chris amat

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  • Alfredo Ciano

    The Green Lady…

  • I love these heart-to-heart type of posts. I think one of the best parts of blogging is being able to find like minded people who really appreciate what you do. Connecting with my readers is one of the most important things, and while pushing out content they enjoy is important, it’s always important to not lose yourself. I’ve seen your blog grow through the years and I’m so happy for you for all the great opportunities you’ve had. I’m really glad that in all this, you never got caught up in whatever “fame” there is to being a better-known blogger. Personality is important, and yours really shines through. I love that you said, “I don’t want to be YouTube famous, I don’t want to be a beauty guru, I just want to be me.”
    Cheers to many more years of LSS! :) xx
    Celina | The Celution | Bloglovin’

    • Thank you Celina! It’s been so great to have you around these last few years, I always appreciate your thoughtful comments and of course just love getting to know you more through it all! I’m so happy you’re looking forward to where I’m heading with this :) xx

  • This was such a nice post and I’ve been loving the fashion posts and you shoot them so well. Also what a cute outfit and love the print of it.

    Jackie | fashionxfairytale |

    • Awe thanks Jackie! I’m so happy you like them, I love shooting them and am fortunately blessed to have a couple of very talented photographers in my life to work with!! xx

  • Rowan Collins

    Absolutely loved this post. I totally hear where you’re coming from in terms of wanting to truly be yourself and maintain your voice in the sea of blogs that exists today, and I wholly support you in that. Really looking forward to seeing where this takes LSS. Also, these photos are absolutely stunning!

    • Thank you Rowan (omg in love with your name)! I’m so glad you enjoyed it and of course ecstatic to hear you’re interested in where this is going 😉 xx

      • Rowan Collins

        Aw thank you! I really am, there’s nothing I love more than personal and honest blogging, so I’m really looking forward to reading your new, intentional content (and continuing to admire your gorgeous photos!) xx

        • You’re the best! I’m here to deliver exactly that lol 😉 xx

  • Okay, first of all – these photos are out of this world. Total babe.

    Secondly, I am so pumped that you are leaning towards posts that reflect who you are and what makes you different. I read blogs in hopes of catching the unique moments you can’t find anywhere else on the internet. I know how to clean out my closet and create a beachy wave (both topics were posts on my old blog, so no judgement – we are trained by the blogging world that how tos do well), but what I don’t know is what image will inspire my next idea, design, or new venture (totally feeling a tropical vacation right now!). You should know that people follow your blog because they like you. Plain and simple, the more you come through, the better your blog is. Love you!

    • Oh god you are the sweetest person in the WORLD! And thank you, Chris killed it didn’t he? I always admire his work.

      You write the most thoughtful comments, it’s like you’re reading my mind exactly haha. So encouraging, thanks babe. Can’t wait to see you tomorrow :) xx

  • These are my favourite posts of yours!

    • Well I’m over the moon to hear it haha! You can definitely be expecting more on a regular basis 😉 xx

  • Ruth Savage

    I’ve always believed in you, not just because I’m your Mom…but because I know you, sweet brave goofy creative you….I always get a bit excited when you let others see these sides of you, so happy to see more of the “real” you coming through in your blogs this past year, your bravery amazes me…love you B xo

  • I’m so happy to read this! Thoughtful posts are those that have the most value in my opinion and I’m always very excited to read them.
    Gorgeous pictures, B xx

    • Ahh thank you for being so encouraging! Of course I am delighted to hear you feel the same, much love girl :) xx