Travelling for Clients

Nothing brings me down quicker than a slew of poor weather, and we have been sitting at a cool -30 for weeks now. So what do I do to get myself out of a funk? Why plan a trip on the nearest flight out of here of course!

I’ve spent the last two months distracting myself with organizing a trip to Tulum with a photographer friend of mine.  I’ve spent hours upon hours pitching clients to make sure that our entire trip is covered so we don’t have to feel financially strained. You’d be surprised how much work goes into one week of blog travel!

On average, I spend two months pitching for one week of travel. I usually take about five to seven clients with me on a single trip. I don’t like to take too many so that there isn’t any risk of competing brands (and it also leaves more room for personal and creative work).

I always get so many questions about my blog travel and how I manage to do it, so I’m going to share some tips to help you plan some adventures of your own!

First off, you can’t be afraid to put yourself out there. I write SO many e-mails to potential clients and receive WAY more no’s than yes’s. You’ve just got to hang in there and keep plugging away. Remember, if you don’t ask the answer is no. So how do you get a company to say yes?

Come up with a highly competitive package rate. For every trip, I put together a one-pager that states what I’m doing, who I’m taking, and what we’re offering. Don’t forget to add your follower numbers and viewer demographic as these are very important too!

I’m going to be very transparent here and tell you that my package rate is dirt cheap. As my only goal is to make sure all our travel and film expenses are covered, I sell high-res photos, sponsored posts and social shares for a fraction of the cost of my usual rate.

It’s also very important for me to have a conversation with my photographer about how we are going to share costs and earnings. Think about how much time each of you is spending on what and come to a fair agreement together. How many hours are you spending on pitching and e-mailing back and forth with clients? Who is bringing in more business (or is it 50/50)? How long does it take to shoot each outfit/product? What is expected of each person (social shares, blog posts etc.)? Are there film costs involved? I could go on and on but you get the jest! Everything should be taken into account.

Once our client list is lined up, we request deposits before booking tickets. Unfortunately I’ve had clients back out on trips last minute and have had to pay out of pocket for things I thought would be taken care of. It’s all in the learning process, right?

After deposits have been received and flights booked, we send mood-boards out to each client to make sure everyone is on the same page. It really helps us plan things too and have a more organized vision than just thinking on the fly!

Weeks before travel, we make a list of all the locations we want to shoot and try to match them with what outfits/products work best for each place. This will save SO much time when you arrive at your destination. Don’t forget to write or type out your lists in a shared document both you and your photographer can reference at a later time!

I hope some of these tips help you plan some travel content of your own! I know this has been pretty brief, but if there is anything I didn’t cover that you are wondering about just let me know! I can definitely plan a more in-depth post if enough people ask.

Happy Travels!

xx -b.

photos by justine milton