When it comes to HD makeup needs, Make Up For Ever has got all bases covered. With a life so digitally focused, I can definitely appreciate the efforts that are being made to assure that what’s on my face is being translated on my tech in the best way possible.

Ultra HD Concealer - Life, Set Sail
Ultra HD Concealer - Life, Set Sail
This last year we’ve already seen new HD launches from Make Up For Ever in primers, cream blushes, foundations, and now the recently launched, the HD Concealer. You know me, I love concealer. Basically anything that can promise a flawless yet natural looking complexion, well, I’m all over it.

I love that MUFE has divided this new collection into correctors and concealers with five shades in each category. I surprisingly don’t have a lot of experience with correctors so I was very keen to try out one from this new launch. I chose the shade R22 to test out which is supposed to be good for light to medium skin tones. I figured that the salmon shade would be perfect to counteract the purple hue of my under eye area which just seems to get more apparent the whiter I get…another reason I don’t love Winter.

What I first noticed about this product was the size, which is actually much skinner than I anticipated. It’s about the width of my pinkie finger, though quite long. Even though it looks small it contains a whole 0.23 oz where as the Urban Decay Naked Concealer is 0.16 oz (and $2 more). Just something to note if you think you are being taken for a ride price-wise.

I love the applicator on this one, which comes out of a very fine, almost pin-prick sized opening. I actually much prefer the squeeze tube packaging over a brush applicator, which I tend to get a little grossed-out over the longer I have it.

As far as formula goes, the closest thing I could relate it to is the Clarins Instant Concealer. It’s quite watery and light but a little goes a very long way. I definitely don’t have the creasing issue I tend to have with the Clarins offering so I’m very happy about that. Another thing I love how natural the finish looks! I applied with no other makeup, lightly tapping with my ring finger to blend. It took me about one dot of product on each eye to cover my dark circles.

Then I got really up close and personal with the mirror…like way closer than any human contact you would ever have. Aside from the fact that I no longer had my dark circles, the product seemed to be virtually undetectable. I did notice a very small amount of product (almost not worth mentioning) clinging to a dry patch but certainly not enough to bother me.

The consensus? Err, it’s amazing. I don’t even feel the need to bother with concealer after the corrector as it just does the job so well.

Have you tried the new HD Concealer? I’d love to hear your thoughts!

xx -b.

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