This year LSS turned four and although I am very proud that I’ve stuck with it for this long (and of course so grateful for all of the friends, connections, and opportunities I’ve made from it) I feel like it’s time for a little heart to heart.
The first year of LSS I wasn’t really sure what direction I wanted to take. The blog was simply a way for me to express myself creatively no matter what my location. I had about thirty followers who were mostly high school friends and one devoted commenter…my mom.
In the second year, the bakery I worked at was affected by a major flood we had here in Calgary and closed for eight months to repair damages. Since insurance made sure I will still being paid, I thought that then would be a good opportunity to pour my energy into trying to make LSS into something more than just a hobby. I decided to focus on beauty content and discovered Twitter chats, where I made a lot of friends from across the pond, and in six short months made my first thousand followers. People started commenting and engaging and it felt really good to talk to other bloggers that actually understood what I was trying to do. It was honestly the best thing that ever happened to this blog.
In the last year or so I’ve watched the blogging community expand like never before. It is literally so congested that it seems like everyone and their mother has a blog. And there’s nothing wrong with that, but I feel like through it all I’ve been able to accurately place what I do and don’t like about this world and how I want to present myself in a sea of people that all kind of…do the same thing.
This last year I introduced more fashion content to LSS and have been able to up the quality of my posts by working with some very talented photographers. I cannot stress enough how much I enjoy working with these people. I’m a big believer in letting everyone bring their own creativity to the table, because you know what? No one person is amazing at everything and when I work with people who love what they do, well that’s when things start to get really good.
You may have noticed that the frequency of my posting has gone down quite a bit lately and that’s because I’ve really been struggling with what I want to put out there for all of you. On one hand, I know many of my readers follow because of beauty content, reviews, tutorials and such. On the other, this is not what I’m particularly interested in anymore (at least to an extent).
I love creating beautiful things, sharing looks, outfits, and the like, but I’m tired of talking about it. There are so many talented people that we all turn to for tips and tricks and I think it’s great what they do but don’t want to be one of them. I don’t want to be YouTube famous, I don’t want to be a beauty guru, I just want to be me.
What I really want to do is be more intentional with my posts. I don’t want to share things just because I know they do well. Life isn’t something that should ever be lived on autopilot and complacency isn’t something I strive for. What’s life without change, growth, and stepping out of your comfort zone? I want to have real, deep (and not so deep) conversations with you. I want to be open and honest about what’s going on in my life, the good, the exciting, and even the bad sometimes.
Through these past few years I’ve really come to think of you all as my friends. I love to hear your input and opinions on things no matter what we’re talking about. I’m not saying I’ll never share a tutorial again or that this space is going to change so drastically. I’m just saying that I want my voice to be much stronger than it’s been.
Thank you to everyone who has ever been there for me. To my readers who leave thoughtful comments, to my family for always believing in my capabilities, to my friends that encourage me to pursue my dreams no matter how rough things get, and to the brands that through their support, allow me to do this for a living.